Lucile Erwin Middle School IB MYP Design

Find the need.
Build the business.

Take one responsible venture from customer research to brand, website, campaign, merchandise, launch, and expo—studio by studio across 2026–27.

FOUNDATIONS / Q1
NEED → VENTURE
01 / DISCOVER
02 / LAUNCH

One course. Your grade-level stretch.

Grades 6 and 8 build the same yearlong venture system while the research depth, independence, testing, and financial reasoning change.

Grade 6 focusExplore with support

Use modeled research, guided comparison, structured planning tools, teacher-approved website choices, qualitative tests, and clearly labeled business simulations.

Schedule: Maroon days · Period 5 · 84 meetings.

  1. 1
    Open today's date

    Start with the calendar plan for this class meeting.

  2. 2
    Work the numbered plan

    Move independently from the goal to the checkpoint.

  3. 3
    Show the process

    Save research, drafts, feedback, and reflection.

  4. 4
    Turn it in

    Submit evidence through Google Classroom.

Built with students. Used in every class.

The opening meetings protect time to learn names and introduce one another, then gather every student's ideas and decide together what respectful, safe, and productive learning looks and sounds like.

Open the respect-agreement form
  1. 01
    Meet + make name tags

    Use preferred names, add a pronunciation cue if helpful, and share one course connection so every student can enter the room as a known person.

  2. 02
    Respond privately first

    Use the form to answer four questions about how the teacher, peers, and students should treat one another. Every student gets an individual voice before the whole-class discussion begins.

  3. 03
    Synthesize + decide together

    The class clusters ideas, makes broad values observable, and chooses four to six agreements written as specific “We…” actions.

  4. 04
    Use, repair + revisit

    Keep the agreements visible during discussion, feedback, tool sharing, device use, and cleanup. Revisit them after two weeks and at each quarter transition when the class wants a change.

Open the date. Follow the plan. Own the work.

The student plan is the main lesson. Most days protect independent creating, testing, and reflection; community-building, critique, safety, and conferences stay intentionally facilitated.

Grade 6 · Maroon days · Period 5August 2026
SunMonTueWedThuFriSat
Class plan TodayOnly this section's class dates are shown.
Thursday, August 20, 2026Quarter 1 · Venture Foundations
AInquiring and analysing

Venture Studio Launch

Names + introductions

Today’s 45-minute target

Learn names, introduce one another, practice studio routines, and preview the four respect questions for next class.

Subunit goal · Establish a respectful design studio, bring three business ideas, and use an evidence-based scorecard to choose one customer problem for yearlong development.

45-minute student schedule · follow the times in order

  1. 0–2

    Enter + attendance. Be seated, open the daily guide, take out the listed materials, and begin without waiting. Attendance happens while you settle.

  2. 2–7

    Do Now. Design a readable name tag with your preferred first name, a pronunciation cue if helpful, and one small symbol that communicates something about you.

  3. 7–12

    Daily launch. Meet Mr. Smith and the design studio. Share names carefully, practice the entry and cleanup systems, and preview how every student will help design the class agreements.

  4. 12–21

    Meet the studio + one another. Introduce yourself to a partner, then introduce your partner to another pair using their preferred name and one detail they chose to share.

  5. 21–31

    Practice the studio routines. Locate the material station, Chromebook routine, help signal, cleanup map, and dismissal reset. Practice sharing and returning one tool safely.

  6. 31–39

    Preview the agreement questions. Read the four respect questions about teacher-to-student and peer relationships. Save your private ideas for next class.

  7. 39–44

    Cool-down + questions. Stop at minute 39. Show Readable name tag + completed partner introduction. Then name the strongest evidence from today and the next improvement or question.

  8. 44–45

    Save + pack. Confirm Readable name tag + completed partner introduction, return materials, close the Chromebook, and wait to be dismissed.

Materials

Name-tag cards · Markers · Studio-routine guide · Chromebook

Evidence before leaving

Readable name tag + completed partner introduction

If you finish early

Refine the symbol on your name tag so another person can explain what you intended it to communicate.

Our class agreements

Use the agreements this class created while listening, discussing, sharing tools or devices, giving feedback, and resetting the room. If an agreement is not working, name the observable behavior and ask for a respectful reset.

Before asking for help

Re-read the current step, check the criterion or example, ask a partner one focused question, and then request a short teacher conference if you are still blocked.

Open the full subunit and weekly plan

Foundations of Design follows the published 2026–27 pacing plan. School events, closures, or a class's progress may move a lesson; use the teacher's posted update when it differs from this calendar.

Every class has a place on the calendar.

The plan follows Thompson School District's adopted quarter dates, student breaks, and no-student days. Emergency closures or school events may shift an individual lesson.

Full-year plan84

meetings per section

Period 5 · Maroon days
01Quarter 1

Aug 20-Oct 13, 2026

19 Maroon-day meetings

  1. Venture Studio LaunchAug 20-Aug 28, 2026
  2. Customer DiscoverySep 1-Sep 14, 2026
  3. Business BlueprintSep 16-Sep 30, 2026
  4. Venture ValidationOct 2-Oct 13, 2026
Grade 6 Foundations of Design meets Period 5 on Maroon days. District breaks and no-student days are already removed.
02Quarter 2

Oct 19-Dec 18, 2026

20 Maroon-day meetings

  1. Brand Field NotesOct 19-Oct 29, 2026
  2. Name & Logo ConceptsNov 3-Nov 13, 2026
  3. Brand & Marketing SystemNov 17-Dec 4, 2026
  4. Brand Testing & GuideDec 8-Dec 18, 2026
Grade 6 Foundations of Design meets Period 5 on Maroon days. District breaks and no-student days are already removed.
03Quarter 3

Jan 7-Mar 11, 2027

21 Maroon-day meetings

  1. Website User ResearchJan 7-Jan 20, 2027
  2. Site Architecture & ContentJan 22-Feb 3, 2027
  3. Website Build SprintFeb 5-Feb 25, 2027
  4. Usability, Accessibility & Privacy AuditMar 1-Mar 11, 2027
Grade 6 Foundations of Design meets Period 5 on Maroon days. District breaks and no-student days are already removed.
04Quarter 4

Mar 22-May 26, 2027

24 Maroon-day meetings

  1. Product & Merchandise ResearchMar 22-Apr 1, 2027
  2. Launch Campaign ConceptsApr 5-Apr 19, 2027
  3. Venture Launch StudioApr 21-May 12, 2027
  4. Venture Expo & PortfolioMay 14-May 26, 2027
Grade 6 Foundations of Design meets Period 5 on Maroon days. District breaks and no-student days are already removed.

Calendar source: Thompson School District 2026–27 Academic Calendar · Maroon/Gold rotation and Mr. Smith's 2026–27 teaching schedule

Four quarters. Sixteen subunits. One complete year.

Open a quarter, then select any subunit to see its weeks, class dates, learning sequence, and daily checkpoint.

01Quarter 1

Find a need worth solving.

Venture Foundations

Evidence about people, needs, and constraints helps entrepreneurs develop responsible ventures.
Key conceptDevelopmentGlobal contextFairness and development
Aug 20-Oct 13, 202619 Maroon-day meetings
Open the unit

Inquiry questions

  • What makes a business idea useful to a specific customer?
  • How do evidence and constraints improve an opportunity?
  • Should every good idea become a business?

Subunits & weekly curriculum

A
Inquiry launch · Aug 20-Aug 28, 2026Venture Studio Launch

4 Maroon-day meetings

View plan

Establish a respectful design studio, bring three business ideas, and use an evidence-based scorecard to choose one customer problem for yearlong development.

Turn in: Three-idea scorecard + selected venture opportunity + customer-discovery plan
Studio sequence 1Aug 20-Aug 26, 2026
3 class meetings
  1. 01
    Thu · Aug 20Names + introductions

    Learn names, introduce one another, practice studio routines, and preview the four respect questions for next class.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Readable name tag + completed partner introduction
  2. 02
    Mon · Aug 24Collective Respect Agreement + three ideas

    Turn private class input into four to six observable agreements, then leave with the prompt to bring three possible business ideas next class.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Submitted respect form + one approved agreement + three-business-idea prompt recorded
  3. 03
    Wed · Aug 26Choose a problem worth solving

    Compare three business ideas by customer need, value, feasibility, originality, and responsible impact; select one direction with evidence.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Completed three-idea scorecard + selected venture direction
Studio sequence 2Aug 28, 2026
1 class meeting
  1. 01
    Fri · Aug 28Plan customer discovery

    Set up the venture process journal and create a safe, ethical plan for learning from potential customers without collecting private information.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Venture journal setup + approved customer-discovery plan
A
Research brief · Sep 1-Sep 14, 2026Customer Discovery

5 Maroon-day meetings

View plan

Gather ethical customer and competitor evidence, find patterns, and turn those findings into a precise design brief and value proposition.

Turn in: Customer insight file + competitor analysis + venture design brief
Studio sequence 1Sep 1-Sep 8, 2026
3 class meetings
  1. 01
    Tue · Sep 1Ask useful customer questions

    Write a short, neutral interview or survey that reveals needs, behaviors, priorities, and constraints without asking for private information.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Approved five-question research instrument
  2. 02
    Thu · Sep 3Build an evidence-based customer profile

    Create a customer profile from needs and behaviors rather than stereotypes, invented demographics, or unsupported assumptions.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Customer profile + assumptions-to-test list
  3. 03
    Tue · Sep 8Run the customer research round

    Collect a small set of teacher-approved, anonymous responses and record exact evidence before interpreting it.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Anonymous response notes + observation log
Studio sequence 2Sep 10-Sep 14, 2026
2 class meetings
  1. 01
    Thu · Sep 10Analyze competitors and alternatives

    Compare three existing solutions or workarounds for audience, offer, price signal, experience, strengths, gaps, accessibility, and trust.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Three-solution competitor matrix + cited sources
  2. 02
    Mon · Sep 14Synthesize the value proposition

    Cluster research findings, prioritize the strongest customer insight, and write a design brief and value proposition grounded in evidence.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Research synthesis + venture design brief + value proposition
B
Idea-development studio · Sep 16-Sep 30, 2026Business Blueprint

6 Maroon-day meetings

View plan

Develop a feasible business model, compare common structures and tax-status pathways, check name risk, and communicate a justified simulated operating choice.

Turn in: Business-model blueprint + simulated entity decision + name-risk check
Studio sequence 1Sep 16-Sep 22, 2026
3 class meetings
  1. 01
    Wed · Sep 16Define the mission and offer

    Turn the customer brief into a clear mission, product or service offer, and measurable definition of value.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Mission statement + offer ladder
  2. 02
    Fri · Sep 18Revenue, costs, and value exchange

    Sketch how the venture creates, delivers, and receives value using age-appropriate revenue, cost, and resource assumptions.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Value-exchange map + first cost/revenue assumptions
  3. 03
    Tue · Sep 22Compare business structures

    Compare sole proprietorship, partnership, LLC, corporation, cooperative, and nonprofit corporation by ownership, liability, purpose, complexity, and decision-making.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Business-structure comparison + two viable options
Studio sequence 2Sep 24-Sep 30, 2026
3 class meetings
  1. 01
    Thu · Sep 24Nonprofit corporation and 501(c)(3)

    Explain the difference between forming a nonprofit corporation and applying for federal 501(c)(3) tax-exempt recognition; judge whether the pathway fits the venture's purpose.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Nonprofit pathway map + mission-fit decision
  2. 02
    Mon · Sep 28Name availability and trademark basics

    Develop a distinctive name shortlist and run classroom-level checks for clarity, web/search conflicts, Colorado name availability, and similar trademarks.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Three-name shortlist + documented name-risk check
  3. 03
    Wed · Sep 30Assemble the business-model blueprint

    Combine customer, value, offer, resources, channels, costs, support, impact, and entity reasoning into one coherent venture blueprint.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Completed business-model blueprint + justified simulated entity choice
D
Evaluation and defense · Oct 2-Oct 13, 2026Venture Validation

4 Maroon-day meetings

View plan

Identify risk, test the venture foundation with users, revise high-impact assumptions, and defend the responsible direction that will move into branding.

Turn in: Validated venture foundation portfolio + Q1 design defense
Studio sequence 1Oct 2-Oct 8, 2026
3 class meetings
  1. 01
    Fri · Oct 2Risk, ethics, and impact check

    Audit the venture for customer harm, privacy, accessibility, environmental impact, fairness, feasibility, and unsupported claims.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Venture risk register + mitigation priorities
  2. 02
    Tue · Oct 6Build the venture foundation packet

    Curate a concise packet that communicates the customer problem, evidence, value proposition, model, entity reasoning, and responsible-impact commitments.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Complete venture foundation packet
  3. 03
    Thu · Oct 8Test the venture concept

    Run a neutral concept test that measures problem clarity, relevance, trust, distinctiveness, and unanswered questions.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Concept-test responses + evidence pattern
Studio sequence 2Oct 13, 2026
1 class meeting
  1. 01
    Tue · Oct 13Q1 venture defense + commit

    Evaluate the venture foundation against criteria, revise the highest-impact weakness, and defend the direction that will move into brand design.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Q1 design defense + revision commitment

Quarter showcaseA validated venture foundation portfolio: opportunity brief, customer evidence, business-model blueprint, simulated entity decision, and Q1 design defense.

02Quarter 2

Make the venture recognizable and trustworthy.

Brand With Purpose

A coherent brand system communicates a venture's purpose, value, and character across audiences and media.
Key conceptCommunicationGlobal contextPersonal and cultural expression
Oct 19-Dec 18, 202620 Maroon-day meetings
Open the unit

Inquiry questions

  • How do visual and verbal choices create recognition?
  • When does a brand earn trust rather than merely attract attention?
  • Who decides whether a name, symbol, or message is appropriate?

Subunits & weekly curriculum

A
Brand research brief · Oct 19-Oct 29, 2026Brand Field Notes

5 Maroon-day meetings

View plan

Investigate how relevant brands create recognition, voice, trust, accessibility, and consistency; write a research-informed brand brief for the venture.

Turn in: Brand audit + audience touchpoint map + brand design brief
Studio sequence 1Oct 19-Oct 23, 2026
3 class meetings
  1. 01
    Mon · Oct 19Map the brand experience

    Identify every moment a customer encounters the venture and define what they should understand, feel, and do at each touchpoint.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Customer touchpoint map + priority moment
  2. 02
    Wed · Oct 21Audit relevant brands

    Compare three relevant brand systems for audience, message, logo, color, type, voice, consistency, accessibility, and trust signals.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Three-brand comparative audit + cited examples
  3. 03
    Fri · Oct 23Define brand character and voice

    Translate the venture mission and customer evidence into specific brand traits, tone boundaries, vocabulary, and message examples.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Brand character spectrum + voice rules
Studio sequence 2Oct 27-Oct 29, 2026
2 class meetings
  1. 01
    Tue · Oct 27Research color, type, and accessibility

    Investigate how palette, typography, contrast, legibility, and cultural context can support the intended brand character.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Two accessible mood directions + contrast evidence
  2. 02
    Thu · Oct 29Write the brand design brief

    Synthesize the venture evidence into measurable brand requirements for meaning, recognition, originality, accessibility, reproduction, voice, and trust.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Prioritized brand design brief + success criteria
B
Concept development · Nov 3-Nov 13, 2026Name & Logo Concepts

5 Maroon-day meetings

View plan

Develop a distinctive name, tagline, and varied logo directions; use originality, audience, accessibility, and reproduction evidence to choose the strongest concept.

Turn in: Name and tagline system + logo concept portfolio + justified selection
Studio sequence 1Nov 3-Nov 9, 2026
3 class meetings
  1. 01
    Tue · Nov 3Develop the name and tagline

    Refine the Q1 name shortlist, choose a distinctive venture name, and write tagline options that clarify value without making unsupported claims.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Selected name + backup + six tagline options
  2. 02
    Thu · Nov 5Generate original symbol directions

    Translate the venture's purpose, customer, action, and character into at least twelve original black-and-white symbol thumbnails.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Twelve symbol thumbnails + originality notes
  3. 03
    Mon · Nov 9Build three logo directions

    Combine symbol, wordmark, palette, type, and composition into three genuinely different logo directions.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Three labeled logo directions
Studio sequence 2Nov 11-Nov 13, 2026
2 class meetings
  1. 01
    Wed · Nov 11Prototype logo lockups and sizes

    Test each direction as primary, horizontal, compact, one-color, small-size, and simple merchandise or web mockups.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Logo variation sheet + reproduction test results
  2. 02
    Fri · Nov 13Choose and plan the logo system

    Use the brand criteria and peer evidence to select one logo direction, explain tradeoffs, and plan the final brand-system build.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Criteria matrix + selected logo + build plan
C
Creation studio · Nov 17-Dec 4, 2026Brand & Marketing System

5 Maroon-day meetings

View plan

Create the final logo suite, accessible visual and verbal system, flyer, and coordinated touchpoints while documenting production decisions and changes.

Turn in: Logo suite + visual/voice system + flyer + marketing touchpoint set
Studio sequence 1Nov 17-Nov 30, 2026
3 class meetings
  1. 01
    Tue · Nov 17Refine the final logo suite

    Construct polished primary, horizontal, compact, symbol-only, black, white, and one-color logo versions with consistent spacing.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Complete final logo suite + change log
  2. 02
    Thu · Nov 19Build the color and type system

    Finalize accessible primary and secondary palettes plus heading, body, and accent type roles that work across print and web.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Color and type specification sheet + contrast results
  3. 03
    Mon · Nov 30Write the voice and message system

    Create reusable message pillars, tagline rules, tone examples, and customer-facing copy that remain truthful and consistent.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Brand voice sheet + message library
Studio sequence 2Dec 2-Dec 4, 2026
2 class meetings
  1. 01
    Wed · Dec 2Design the venture flyer

    Create a print and screen-ready flyer that communicates the customer problem, offer, value, call to action, and brand without misleading claims.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Print/screen flyer + production record
  2. 02
    Fri · Dec 4Apply the brand across touchpoints

    Create a small coordinated set of customer touchpoints and document how the system adapts without losing recognition.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Three-touchpoint brand set + adaptation notes
D
Evaluation and publication · Dec 8-Dec 18, 2026Brand Testing & Guide

5 Maroon-day meetings

View plan

Test recognition, meaning, accessibility, reproduction, message truth, and consistency; revise the system and publish a usable mini brand guide.

Turn in: Brand test data + revised brand guide + Q2 design defense
Studio sequence 1Dec 8-Dec 14, 2026
3 class meetings
  1. 01
    Tue · Dec 8Run recognition and meaning tests

    Measure what users notice, remember, infer, and confuse across the logo, flyer, and touchpoints without revealing the intended answer.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Recognition/meaning test data + response pattern
  2. 02
    Thu · Dec 10Audit accessibility and reproduction

    Test the brand system in contrast, grayscale, small size, projection, print, one color, and simple merchandise production contexts.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Accessibility/reproduction audit + repair list
  3. 03
    Mon · Dec 14Audit truth, consistency, and trust

    Review all brand copy and touchpoints for supported claims, consistent voice, source rights, privacy, inclusive language, and clear next actions.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Brand trust audit + revision priorities
Studio sequence 2Dec 16-Dec 18, 2026
2 class meetings
  1. 01
    Wed · Dec 16Publish the mini brand guide + defend

    Implement priority revisions, publish a usable mini brand guide, and defend how the system supports the venture and its customers.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Final mini brand guide + Q2 design defense
  2. 02
    Fri · Dec 18Brand portfolio repair flex

    Use the rotation-specific flex meeting to complete missing Q2 evidence, repair the brand guide, and prepare files for the website quarter.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Complete Q2 portfolio + website-ready brand asset folder

Quarter showcaseA tested brand system with original name, logo suite, color and type system, voice guide, flyer, marketing examples, and Q2 brand defense.

03Quarter 3

Turn the venture into a usable web experience.

Digital Storefront

A useful website connects content, navigation, accessibility, privacy, and interaction into one trustworthy system.
Key conceptSystemsGlobal contextScientific and technical innovation
Jan 7-Mar 11, 202721 Maroon-day meetings
Open the unit

Inquiry questions

  • How does a website guide a customer from question to action?
  • What makes a digital experience trustworthy and inclusive?
  • Should every business collect customer information online?

Subunits & weekly curriculum

A
Digital experience brief · Jan 7-Jan 20, 2027Website User Research

5 Maroon-day meetings

View plan

Investigate customer tasks, relevant websites, accessibility, privacy, content needs, and trust signals; define a research-informed website brief.

Turn in: User-task map + website audit + digital design brief
Studio sequence 1Jan 7-Jan 13, 2027
3 class meetings
  1. 01
    Thu · Jan 7Define website users and tasks

    Identify the website's primary users, top questions, key tasks, and success outcomes before choosing pages or visual styles.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Prioritized user/task map
  2. 02
    Mon · Jan 11Audit relevant websites

    Compare three websites for purpose, content, navigation, hierarchy, calls to action, mobile behavior, accessibility, privacy, and trust.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Three-site comparative audit + cited evidence
  3. 03
    Wed · Jan 13Plan privacy-safe content

    Decide what the site should and should not collect, publish, link, or promise; create a student-safe content and interaction policy.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Website privacy/safety policy + content boundaries
Studio sequence 2Jan 15-Jan 20, 2027
2 class meetings
  1. 01
    Fri · Jan 15Learn accessibility essentials

    Translate perceivable, operable, understandable, and robust accessibility principles into practical website requirements.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Accessibility essentials checklist + barrier fixes
  2. 02
    Wed · Jan 20Write the website design brief

    Synthesize user tasks, site precedents, content boundaries, accessibility, brand, and trust into prioritized website success criteria.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Website design brief + prioritized testable criteria
B
Experience development · Jan 22-Feb 3, 2027Site Architecture & Content

5 Maroon-day meetings

View plan

Develop the sitemap, navigation, wireframes, content, asset plan, and build sequence for a focused, accessible, brand-consistent website.

Turn in: Sitemap + page wireframes + final web copy + website build plan
Studio sequence 1Jan 22-Jan 28, 2027
3 class meetings
  1. 01
    Fri · Jan 22Build the sitemap and navigation

    Organize the required content into a small, logical site and design clear labels and pathways for the primary user tasks.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Sitemap + navigation labels + pathway test
  2. 02
    Tue · Jan 26Wireframe the home and primary pathway

    Create low-fidelity desktop and mobile wireframes that guide users from first impression to the primary action with clear hierarchy.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Home-page desktop/mobile wireframes + annotations
  3. 03
    Thu · Jan 28Wireframe offer, about, and trust pages

    Design the supporting page structures that help users understand the offer, believe the venture, and decide what to do next.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Supporting-page wireframes + linked user flow
Studio sequence 2Feb 1-Feb 3, 2027
2 class meetings
  1. 01
    Mon · Feb 1Write concise, trustworthy web copy

    Draft scannable headings, value statements, offer details, trust content, calls to action, alt text, and simulation notices in the brand voice.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Complete page copy deck + claim/source check
  2. 02
    Wed · Feb 3Plan assets, files, and the build

    Prepare credited or original web assets, create a realistic page-by-page build sequence, and define checkpoints and tests.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Website asset library + build plan + test plan
C
Digital creation studio · Feb 5-Feb 25, 2027Website Build Sprint

7 Maroon-day meetings

View plan

Build the website in a teacher-approved platform, document technical and design decisions, and create a complete draft that is ready for testing but not publicly published without approval.

Turn in: Complete website prototype + technical process record
Studio sequence 1Feb 5-Feb 11, 2027
3 class meetings
  1. 01
    Fri · Feb 5Set up the site shell

    Create the teacher-approved site, apply the brand system, and build consistent global navigation, page structure, footer, and file organization.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Working site shell + global-style record
  2. 02
    Tue · Feb 9Build the home page

    Create a clear, accessible home page that communicates the venture, audience, value, proof, and primary action in the planned hierarchy.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Complete home-page draft + screenshot evidence
  3. 03
    Thu · Feb 11Build the offer pathway

    Create the product or service page that explains fit, benefits, inclusions, process, limits, price/support assumptions, and a safe next step.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Complete offer page + task-flow evidence
Studio sequence 2Feb 17-Feb 23, 2027
3 class meetings
  1. 01
    Wed · Feb 17Build the story, trust, and impact pages

    Create an about/mission experience that builds trust through purpose, evidence, sources, responsible commitments, and privacy-safe creator information.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Complete about/trust content + source record
  2. 02
    Fri · Feb 19Build questions, actions, and customer support

    Create clear FAQs, customer-help content, action labels, and a safe interaction path without collecting personal data.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · FAQ/support page + no-data action pathway
  3. 03
    Tue · Feb 23Refine responsive and accessible design

    Improve the site for small screens, keyboard navigation, headings, contrast, text alternatives, link clarity, readable content, and reduced barriers.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Accessibility/responsive repair record
Studio sequence 3Feb 25, 2027
1 class meeting
  1. 01
    Thu · Feb 25Complete content and technical quality control

    Finish the full draft and verify content, links, permissions, sources, privacy, spelling, brand consistency, performance, and test readiness.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Complete unpublished website draft + pretest checklist
D
Digital evaluation · Mar 1-Mar 11, 2027Usability, Accessibility & Privacy Audit

4 Maroon-day meetings

View plan

Run task-based usability tests and accessibility/privacy audits, interpret evidence, revise the highest-impact barriers, and defend the final website.

Turn in: User-test evidence + revised website + Q3 website defense
Studio sequence 1Mar 1-Mar 9, 2027
3 class meetings
  1. 01
    Mon · Mar 1Design a fair website test

    Create realistic user tasks, success measures, observation rules, and neutral questions for a fair website usability test.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Approved usability test protocol
  2. 02
    Wed · Mar 3Run the usability test

    Observe users completing the website tasks, record exact behavior and comments, and avoid helping unless safety or access requires it.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Completed user-test records + issue log
  3. 03
    Tue · Mar 9Audit accessibility, privacy, and trust

    Complete a structured review of headings, contrast, alt text, links, keyboard/narrow-screen behavior, privacy boundaries, claims, sources, and safe actions.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Accessibility/privacy/trust audit + prioritized issues
Studio sequence 2Mar 11, 2027
1 class meeting
  1. 01
    Thu · Mar 11Revise, verify, and defend the website

    Implement the highest-impact revisions, rerun failed tasks and checks, and defend how the final website supports the venture and its users.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Revised website + verification evidence + Q3 defense

Quarter showcaseA complete, privacy-safe, accessible business website prototype with home, offer, about, trust, and action pathways, tested and defended with user evidence.

04Quarter 4

Turn the system into a credible launch.

Launch Responsibly

Responsible ventures coordinate products, marketing, operations, finances, and relationships to create sustainable value for communities.
Key conceptCommunitiesGlobal contextGlobalization and sustainability
Mar 22-May 26, 202724 Maroon-day meetings
Open the unit

Inquiry questions

  • How do products, marketing, operations, and service work as one system?
  • What makes a launch financially and ethically credible?
  • How should a venture define success beyond attention or profit?

Subunits & weekly curriculum

A
Launch-system brief · Mar 22-Apr 1, 2027Product & Merchandise Research

5 Maroon-day meetings

View plan

Investigate customer journeys, product/service expectations, merchandise production, sustainability, pricing signals, fulfillment, and support; define the launch-system brief.

Turn in: Customer journey + merchandise/supply audit + launch brief
Studio sequence 1Mar 22-Mar 26, 2027
3 class meetings
  1. 01
    Mon · Mar 22Map the complete customer journey

    Trace the venture from awareness through choice, payment or support, delivery, use, service, and follow-up; identify evidence and risk at every stage.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · End-to-end customer journey + priority failure point
  2. 02
    Wed · Mar 24Analyze product and service offers

    Compare three relevant offers for customer fit, features, benefits, price signal, quality, delivery, support, accessibility, sustainability, and trust.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Offer comparison + launch opportunity gap
  3. 03
    Fri · Mar 26Research shirts, hats, and merchandise production

    Investigate how artwork, material, color count, placement, size, production method, quantity, cost, and waste affect merchandise design.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Merchandise production comparison + constraints list
Studio sequence 2Mar 30-Apr 1, 2027
2 class meetings
  1. 01
    Tue · Mar 30Audit sustainability and responsible sourcing

    Evaluate material, labor, packaging, shipping, waste, durability, end-of-life, accessibility, and claim risks for the venture's launch choices.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Sustainability/sourcing audit + responsible commitments
  2. 02
    Thu · Apr 1Write the launch-system brief

    Synthesize customer journey, offer, merchandise, sustainability, finance, operations, marketing, and website needs into prioritized launch criteria.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Launch-system design brief + testable criteria
B
System development · Apr 5-Apr 19, 2027Launch Campaign Concepts

6 Maroon-day meetings

View plan

Develop and compare integrated campaign, merchandise, pricing, operations, and pitch directions; choose a feasible launch plan with evidence.

Turn in: Campaign concept portfolio + merchandise concepts + financial/operations plan
Studio sequence 1Apr 5-Apr 9, 2027
3 class meetings
  1. 01
    Mon · Apr 5Set the campaign objective and audience

    Define one measurable campaign objective, primary audience, desired action, message, proof, channel role, and responsible boundaries.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Campaign strategy one-pager
  2. 02
    Wed · Apr 7Develop integrated marketing directions

    Create three campaign directions that coordinate headline, message, visual idea, flyer, digital asset, website action, and customer experience.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Three campaign concept boards
  3. 03
    Fri · Apr 9Develop flyer and digital asset concepts

    Turn the campaign directions into three comparable flyer/digital layouts with clear hierarchy, proof, action, and accessibility.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Three flyer/digital concept pairs
Studio sequence 2Apr 13-Apr 19, 2027
3 class meetings
  1. 01
    Tue · Apr 13Develop shirt, hat, and merchandise concepts

    Create and compare original shirt, hat, and optional merchandise or packaging concepts that respect brand, production, customer, and sustainability constraints.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Three merchandise systems + production notes
  2. 02
    Thu · Apr 15Model pricing, costs, and break-even

    Build a simple, transparent financial model using unit cost, fixed cost, price/support amount, margin or contribution, break-even, and scenario assumptions.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Pricing model + three-scenario budget
  3. 03
    Mon · Apr 19Choose the launch plan

    Use customer, campaign, merchandise, financial, operational, accessibility, and risk evidence to select one integrated launch direction and production plan.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Integrated launch decision matrix + production plan
C
Integrated creation studio · Apr 21-May 12, 2027Venture Launch Studio

8 Maroon-day meetings

View plan

Create the coordinated campaign, merchandise mockups, pricing and operations tools, website updates, and pitch while documenting production and revisions.

Turn in: Complete launch system + production record + pitch deck
Studio sequence 1Apr 21-Apr 27, 2027
3 class meetings
  1. 01
    Wed · Apr 21Create the final flyer

    Produce a print and screen-ready campaign flyer using the approved direction, truthful copy, accessible hierarchy, credited assets, and verified action path.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Final flyer + preflight record
  2. 02
    Fri · Apr 23Create the digital campaign asset

    Produce the primary digital post, email, or announcement asset with platform-appropriate copy, image treatment, accessibility, and website action.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Final digital campaign asset + alt text/caption
  3. 03
    Tue · Apr 27Create the shirt system

    Produce final front, back, and optional sleeve shirt artwork and mockups with production-ready notes and realistic limitations.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Final shirt artwork/mockups + production specification
Studio sequence 2Apr 29-May 6, 2027
3 class meetings
  1. 01
    Thu · Apr 29Create the hat and merchandise system

    Produce final hat artwork/mockups plus an optional coordinated item, package, label, or thank-you piece with production notes.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Final hat/merchandise mockups + specification
  2. 02
    Tue · May 4Create the pricing and action system

    Publish a clear classroom price/support sheet and simulated order, booking, donation, or participation flow that matches the financial model and protects privacy.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Price/support sheet + no-data action flow
  3. 03
    Thu · May 6Create the operations and service playbook

    Document how the venture would handle quality, fulfillment, inventory or scheduling, customer support, accessibility, risk, data, and failure recovery.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Operations/service playbook + responsibility map
Studio sequence 3May 10-May 12, 2027
2 class meetings
  1. 01
    Mon · May 10Integrate the launch into the website

    Update the website with the final offer, campaign, merchandise, pricing/support, action pathway, trust evidence, and launch information.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Launch-ready website version + integration checklist
  2. 02
    Wed · May 12Build and rehearse the venture pitch

    Create a concise evidence-based pitch and demonstration that connects problem, customer, solution, brand, website, marketing, merchandise, finances, operations, impact, and next ask.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Pitch deck/demo + rehearsal evidence
D
Evaluation and exhibition · May 14-May 26, 2027Venture Expo & Portfolio

5 Maroon-day meetings

View plan

Test the complete venture system, revise the highest-impact weaknesses, present the venture expo pitch, and curate a yearlong MYP Design portfolio and reflection.

Turn in: Launch-system evaluation + venture expo + year portfolio
Studio sequence 1May 14-May 20, 2027
3 class meetings
  1. 01
    Fri · May 14Run launch-system technical QA

    Verify every required asset, calculation, link, file, permission, source, claim, action, mockup, and backup before user testing.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Technical QA record + issue priorities
  2. 02
    Tue · May 18Run the venture marketplace test

    Observe users moving from campaign to website to offer, merchandise, action, and support; collect evidence about clarity, trust, value, access, and feasibility.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Marketplace test evidence + system issue map
  3. 03
    Thu · May 20Improve and finalize the launch

    Repair the highest-impact system issues, verify the changes, and freeze a complete expo-ready venture version with documented limitations.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Final verified launch system + change log
Studio sequence 2May 24-May 26, 2027
2 class meetings
  1. 01
    Mon · May 24Curate the pitch and year portfolio

    Select evidence that shows growth through MYP Criteria A-D, build the expo display, and rehearse an evidence-based venture defense.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Expo-ready pitch + curated year portfolio
  2. 02
    Wed · May 26Venture expo + year reflection

    Present the complete venture, demonstrate the customer experience, respond to questions with evidence, and reflect on growth, impact, and next steps.

    45 min · 0–7 entry + Do Now · 7–12 launch · 12–39 independent work · 39–45 cool-down + packCheckpoint · Venture expo defense + final MYP reflection + future goal

Quarter showcaseA complete venture launch system: product or service offer, flyer and campaign assets, shirt/hat or merchandise prototypes, pricing and operations plan, website integration, pitch, expo, and year portfolio.

A score is a snapshot, not a finish line.

Foundations of Design uses evidence from the MYP Design criteria and Thompson School District's published standards-based language. Scores describe the learning shown—not a percentage.

Criterion AInquiring and analysing

Justify the need, plan research, analyze existing solutions, and synthesize a design brief.

Criterion BDeveloping ideas

Write measurable specifications, generate feasible ideas, justify a choice, and communicate a plan.

Criterion CCreating the solution

Follow a logical plan, use tools safely and skillfully, create a functional solution, and document changes.

Criterion DEvaluating

Test against specifications, interpret evidence, explain improvements, and consider impact.

The 4–1 learning scale

Half-step scores may be used between levels. IE means there is not yet enough evidence to score.

4
Exemplary

Transfers and extends the standard in a new situation.

3
Meets

Shows the expected standard clearly and consistently.

2
Progressing

Shows developing understanding with some support needed.

1
Emerging

Shows beginning evidence and needs significant support.

Course language reflects the district's published middle-school guide. The teacher will confirm any current school-level updates before grades are reported.

Design evidence meets responsible entrepreneurship.

Both grades use the same official source set and design case studies. Grade 6 receives modeled excerpts and structured comparisons; Grade 8 traces claims, tradeoffs, and assumptions more independently.

  • Double Diamond · Design Council
  • Business structures · U.S. Small Business Administration
  • Colorado formation examples · Secretary of State
  • 501(c)(3) pathway · Internal Revenue Service
  • Trademark basics · U.S. Patent and Trademark Office
  • Truthful advertising · Federal Trade Commission
  • Web accessibility principles · W3C Web Accessibility Initiative